He and partner celebrity chef Guy Fieri have also just brought to market a Santo Tequila Añejo ($74.98), which is aged 24 months. Since then, Hagar has expanded the Santo lineup with a blanco tequila in 2019, then two years later, a reposado aged four to five months in American oak bourbon barrels. Then, in 2017, Hagar brought to market Santo Mezquila, an 80-proof blend of mezcal and tequila (tequila is actually a type of mezcal made from blue agave). The Red Rocker and one-time Van Halen lead singer founded Cabo Wabo tequila in the late '90s and sold it to the Campari Group for nearly $100 million a decade later. If there's a National Tequila Day parade, well, its grand marshal would likely be Sammy Hagar. 'A great handmade margarita, it's the best drink on the planet' The tropical soda returns exclusively at Little Caesars. So, why not celebrate with a National Tequila Day, even if there's no historical significance to the date. sales up 7.3% in 2022, and up 6% so far this year, according to Bump Williams Consulting of Shelton, Connecticut, which services the alcoholic beverage industry and uses NielsenIQ data.Ĭanned cocktails such as Jose Cuervo Sparkling Margaritas and tequila-infused seltzers from popular brands such as High Noon and Topo Chico have become the latest go-to in the surging ready-to-drink category, too. The spirit, made from Weber blue agave plant in certain parts of Mexico, has been on the rise over the past several years, with U.S. But lately, tequila has been having its day regularly in the U.S. Monday is designated National Tequila Day.
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